Thursday 26 November, 2020

We’re Hiring: Trend Media seeks Ad Ops Executive

Trend Media Group is the Caribbean's leading digital media sales house. 

We are looking for a young and vibrant personality to join our ad operations team. 

The Ad Operations Executive is primarily responsible for the campaign management processes which includes but is not limited to campaign strategy; tagging recommendations; attribution; delivery management (pacing, budget, spend); analysis and reporting. This individual will be assigned to a group of Account Managers from the Client Services Team/Markets and will be responsible for their post-sales activities. 


Main Duties and Responsibilities: 

Manage complex projects ensuring that all ad campaigns starting in the pre-sales stage all the way through a campaign execution are booked accurately and in a way that meets client objectives

Support the assigned Account Managers to develop retention strategies, including the development of key customer campaigns such as up-sell and win-back offers 

Work closely with sales, marketing, content, creative and technical teams towards the creation and implementation of custom advertising solutions 

Manage & lead the communication process with external parties/vendors and request purchase order submissions for campaigns 

Assign and monitor campaign tasks/tickets based on workflows to supporting teams 

Monitor all live campaigns 

Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget 

Implement third-party ad tracking pixels to account for viewability, engagement, and targeting 

Ensure each campaign has clear metrics as agreed with the client and sales team and ensure that campaigns are achieving appropriate return on investment in line with campaign goals. 

Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to the account managers clients services team 

Deliver weekly optimization and monthly reporting of results against metrics, including use of web analysis tools that includes but are not limited to Google Analytics, email data reports, KPI report evaluations and, DFP Campaign Portal. 

Carry out post-campaign analysis to report KPIs and distribute learning for future campaigns 

Prepare end of month reports on campaign KPI’s 

Keep management informed by submitting activity and results reports, such as weekly and monthly reports 

Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives 

Manage communications and campaigns for partner agencies 

Providing real-time campaign crisis resolution and support for Sales Managers and their respective accounts 

Provide accurate and timely business intelligence reports, as requested by Senior Staff, on a daily, weekly or monthly basis, as directed. 

Complete projects as assigned 


Academic qualifications and experience required: 

Bachelor’s Degree in Business, Marketing or Science (or equivalent professional qualification) 

1-2 years of relevant work experience in ad trafficking or media/advertising 

Experience with ad-serving, DSP, video, and rich media vendor tools preferred. 

Excellent Time management skills and great attention to detail. 

Ability to work well under pressure and highly detailed oriented 

Excellent interpersonal skills needed to work in a cross-functional company environment 


Functional Skills: 

Familiarity with Flash, SQL, HTML, iFrame/JavaScript, audio/video files, etc. 

Familiarity with commercial ad serving systems including DFP 

High attention to detail with superior organizational skills and ability to prioritize and focus. 

Strong multi-tasking abilities. 

Working knowledge of Microsoft Product Suite: Excel, Word, PPT, Access 

Excellent analytical and problem-solving skills along with good communication skills 

Thorough understanding of, and interest in online advertising. 

Basic understanding of Telco and Digital marketing environment 


If this sounds like you or someone you know, apply here.

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